It’s a
It’s a
Dating app that matches people by personality and attachment style, not just photos — so you meet fewer, better-fitting people instead of endless swiping.
Dating app that matches people by personality and attachment style, not just photos — so you meet fewer, better-fitting people instead of endless swiping.
More compatibility
Less burnout
More YOU
More compatibility
Less burnout
More YOU
Things to say
Things to say
Share a story about your dating experience
Share a story about your dating experience
Video formats:
Video formats:
comedy
sketch
talking head
your own show
TikTok trend
etc.
your own show
TikTok trend
etc.
comedy
sketch
talking head
your own show
TikTok trend
etc.
your own show
TikTok trend
etc.
Your journey
Your journey
You might write about your journey with dating apps — what surprised you, what you discovered about yourself, the patterns you noticed.
You might write about your journey with dating apps — what surprised you, what you discovered about yourself, the patterns you noticed.
A memorable experience
A memorable experience
You could share a memorable, funny, awkward, or unexpectedly experience from a match or date.
You could share a memorable, funny, awkward, or unexpectedly experience from a match or date.
Your tips
Your tips
You’re also welcome to share your tips for using dating apps: how you decide whom to match with, what you look for in a profile, how you determine whether to meet someone in person, or what you wish you had known when you first started using dating apps.
You’re also welcome to share your tips for using dating apps: how you decide whom to match with, what you look for in a profile, how you determine whether to meet someone in person, or what you wish you had known when you first started using dating apps.
Your niche
Your niche
If your content is niche-specific, feel free to explore dating apps and relationships through the lens of your niche.
If your content is niche-specific, feel free to explore dating apps and relationships through the lens of your niche.
How to share personal experience?
How to share personal experience?
Get creative and have fun with it!
Get creative and have
fun with it!
Сall to Action & Link
Сall to Action & Link
What should the CTA do?
Reduce the fear and discomfort that can come with dating
Normalize taking the first step
Create a sense of safety
Help people move from thinking about it to taking action
Think about what you could say to your audience to make them feel supported.
What should the CTA do?
Reduce the fear and discomfort that can come with dating
Normalize taking the first step
Create a sense of safety
Help people move from thinking about it to taking action
Think about what you could say to your audience to make them feel supported.
Examples:
It’s less awkward than it sounds.
It’s okay to feel a little weird about starting again. Most people do.
Sometimes taking the first step is enough.
It doesn’t have to be a big decision, it can just be a small one.
Go at your own pace. No one’s rushing you here.
You can just look first...
Examples:
It’s less awkward than it sounds.
It’s okay to feel a little weird about starting again. Most people do.
Sometimes taking the first step is enough.
It doesn’t have to be a big decision, it can just be a small one.
Go at your own pace. No one’s rushing you here.
You can just look first...
Tell about Fledge
Tell about Fledge
Choose 2–3 app benefits that naturally fit into your story.
Choose 2–3 app benefits that naturally fit into your story.
I was so burned out on swiping dating apps
I was so burned out on swiping dating apps
→
→
Here’s something different
Here’s something different
→
→
No race for attention, no endless scrolling
No race for attention, no endless scrolling
Less randomness
Less randomness
Compatibility is checked before the match, not guessed at after 3 dates.
Recommendations go beyond photos and shared interests bc of compatibility tests: Attachment Style, Personality Type, and Big Five.
How it works?
During onboarding, users complete questionnaires that help Fledge understand different aspects of compatibility:
Personality — what I’m like as a person
Attachment style — how I behave in close relationships
Values — what kind of life and relationship I want
These signals help Fledge find more meaningful matches — not just people you’re attracted to.
Compatibility is checked before the match, not guessed at after 3 dates.
Recommendations go beyond photos and shared interests bc of compatibility tests: Attachment Style, Personality Type, and Big Five.
How it works?
During onboarding, users complete questionnaires that help Fledge understand different aspects of compatibility:
Personality — what I’m like as a person
Attachment style — how I behave in close relationships
Values — what kind of life and relationship I want
These signals help Fledge find more meaningful matches — not just people you’re attracted to.
Less burnout
Less burnout
No race for attention, no endless scrolling.
Fewer, more relevant matches: not endless choice.
No race for attention, no endless scrolling.
Fewer, more relevant matches: not endless choice.
Easier to be yourself
Easier to be yourself
You don't feel like just another face card in a feed.
You don't feel like just another face card in a feed.
How Fledge sounds
How Fledge sounds
YES
YES
NO
NO
Example lines that sound like us:
"One small step still counts, btw."
"After some conversations, you just want
to delete all the apps. And that's okay."
Humor and edge are welcome. Just avoid:
Mocking single people, body-shaming, jokes about mental health, romanticizing harassment
Hard no’s
Hard no’s
Don’t
Don’t
Why
Why
Show/mention competitor apps
Show/mention
competitor apps
Confuses the ad
Confuses the ad
Stock footage/photos
Stock footage/photos
Feels fake
Feels fake
Alcohol, drugs, unsafe meetups, minors, explicit content, hookup framing
Alcohol, drugs, unsafe meetups, minors, explicit content, hookup framing
We’re serious dating
We’re serious dating
Violence, harassment, sexism, political/religious symbols
Violence, harassment, sexism, political/religious symbols
Brand safety
Brand safety
Posting & Disclosure
Posting & Disclosure
Post organically first
Post organically first
1
1
We add the Paid Partnership tag within 48 hours (once we start boosting)
We add the Paid Partnership tag within 48 hours (once we start boosting)
2
2
3
3
Brand stuff
Brand stuff
Questions before you shoot?
Questions before you shoot?
Ask us — way easier than a reshoot
Ask us — way easier than a reshoot